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"Discover The Simple Automatic Way To "Collect" Testimonials From Your Happy Customers!" By Dan Lok

Dear Friend, Okay, this week we're moving on to "higher education" with Website Conversion 101. It's a practical lesson and so easy to apply you'll wish someone had told you about it sooner. Now, as you already know, people are skeptical as hell. They donít trust anybody especially on the Internet. The intangible nature of web businesses makes them inherently shady to an already skeptical consumer. That's a problem. Fortunately, you know the solution: the #1 most powerful way to overcome skepticism is with testimonials. There's nothing like a little "he said/she said" to convince consumers how much people just like them have benefited from your product, service or expertise. Let someone do the bragging for you instead of tooting you own horn. (Although you do have to toot your own horn from time to time as well.)

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Instant trust!

And instant "killer copy." Testimonials are worth their weights to gold. The words and "trust me, this works" message they convey can beef-up your headlines, web copy, email messages, order page language, P.S., follow-up emails whatever.

Even though you might not use every testimonial immediately, you'll want to gather as many as you can to use in the future. Think of them as "something for a rainy day."

I donít really care how many testimonials you have right now; you need more. It's like the old MTV slogan says: "Too much is never enough."

The bottom line is that you can never have too many testimonials. Here's why:

Let's say you're doing a sales letter and have 50 testimonials in your "pocket." You don't have to include all of them in the letter. Pick the best of the best the most enthusiastic and flattering of the bunch and use them. You don't even have to use them in their entirety!

You can feature snippets from the Top 10 and then have a link that opens up a new page with the complete testimonial and the other 40 that didn't make the first cut.

This way, you don't interrupt the flow of your letter with a huge block of testimonials. Instead, you give your reader a option to "Click Here" if they want to see more ìproofî.

Okay, that's my theory on testimonials. Now let's get to the action you need to take

Instead of hoping and praying that your customers might send you a testimonial whenever they feel like it, you need to chase them down like a Kodiak bear goes after Alaskan salmon.

The best way to do that is to build your request right into your marketing message! That your ìsystemî automatically collects testimonials for you.

Intrigued?

Or are you worried that you're going to need a lot of blood, sweat, and tears to make it happen?

Come on! You know me better than that! I wouldn't steer you towards a complex, difficult-to-manage business process. My two favorite letters in the alphabet are E-Z.

And testimonial "farming" is actually quite E-Z to automate.

First of all, you've gotta make sure theyíve used your product. If your customers havenít used and benefited from what you offer, how the heck can you get a testimonial from them?

Letís say youíre selling the Widget Weigh Station, a piece of exercise equipment with a built-in scale. It's in your best interest to find a way that's effective and cost-effective to "facilitate use."

It could be a manual, could be a video, could be a DVD. Whatever. The key is to provide the support, motivation, and impetus to get your customers to actually USE the darn thing.

To make it more likely that your customers do their "reps" and see the results of their workout with the Weigh Station, include some sort of instructions on how to assemble the machine and how to use it.

Most people don't want to find their own way. They're looking for leadershipÖ someone to point them in the right direction. And you know what I always say:

Give the people what they want! Lead them!

If youíre selling an information product like the $397 Widget Real Estate Home Study Course, include a quick jump-start CD or a step-by-step guide on how to study or ìconsumeî the course.

Start with this CD first, and then read that manual, and then watch this DVDyou get the idea?

Now, remember, this is the first step on the road to Testimonial Acres. Because the more people use/consume your product, the more benefits they enjoy. And the more benefits they enjoy the more satisfied they are.
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And the most satisfied they are, the more likely you are to get mountains and mountains of rave reviews and solid-gold testimonials.

Of courseÖthis all assumes that your product/service is exceptional and deserves the accolades! If you're trying to pass off a sow's ear as silk, none of this applies.

But, I assume you're one of the good guys (or gals) in the world of business and that you're selling a product or service of genuine value. So let's move on to the next step.

Set up an autoresponder series

Did you just break out into a cold sweat, horrified at the prospect that you're going to have to write a bunch of killer emails? Well take a deep breath and calm downÖ

I've got a gift for you.

You don't have to beg, borrow, steal, or (heaven forbid) create your first message. I've got a prototype you can have with my blessings. I donít mind. (But do send me an email and thank me though)

You'll certainly want to "tweak" the contents and modify it until it fits your business like a hand-tailored suit, but this will give you an idea.

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Subject: "Alex, I'd Like To Put Your Name On My Website!"

Dear Alex,

As you can see from the headline above, I'd like to put your name on my website. I'll tell you more about that in just a moment.

But, first things first. Alex, what is even more important right now is that I say...

Thank You! I really mean it.

You took a chance. I admire that greatly... and... I want you to know that I did everything within my power to make your investment... the best investment you'll ever make in your online business.

You wouldn't believe how much I love working with EACH one of my clients.

A hell of a lot thinking goes on "behind the scenes"... and I slave over every project I work on, to give you the biggest bang for your buck.

Now, I'm really hoping you can help me, Alex.

What I'm really hoping is that you'll be kind enough to take just a couple of minutes to let me know what kind of benefits you've received from (Insert Your Product Name)

All you have to do is answer a few simple questions and reply to this email. Don't worry, it's real easy and won't take more than a couple of minutes of your time.

And Alex, if you do participate in this small questionnaire you stand a very good chance of seeing your "name in print" on my website.

Here's the questionnaire:

Full Name (inc. Company Name):

Address: City, State, Zip:

Occupation: What is your overall experience of the (Insert Your Product Name)you received?

Describe the one or two benefits that you have gotten from (Insert Your Product Name), that you value most.

Explain any specific results (i.e. higher rate of conversion / increase in profits) that you're experiencing because of the (Insert Your Product Name):

Any other information / feedback you'd like to give: Do I have your permission to use the information in this questionnaire as a testimonial on my website?

= = = = = = = = = = A special gift = = = = = = = = = =

If you call 1-800-609-9006 x2691 toll-free, and leave me an AUDIO testimonial AND email me your photo (International callers may use 678-255-2174 x2691.)

I'll mail you a very very special "mystery" gift that's worth its weight in gold.

I appreciate it from the bottom of my heart.

And, as I said earlier, if you can do me the small favor of answering the questions above and replying to this email, there's a very good chance you'll soon see your name on my website.

Sincerely,

Dan Lok