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Article
How
To Convert Visitors Into Customers – The Easy Way
By Leigh Butler
When was the last time you
took a look at your website stats? What does your website
stats say? How many visitors does your website receive per
day? Per week? Per month? How many visitors are you
converting into customers?
If you are like 99% of the website owners then your answer
is “not as many visitors as I would like to have and
definitely not as many conversions to customers as I would
like to have”.
So what have you been doing to increase the number of
conversions? What promotion methods have you tried?
Have you tried email courses?
An email course is a set of sequenced messages that give
tips, ideas, resources, etc. They are a great promotion
method for products.
Why are email courses a great promotion method for products?
People search the web looking for information on a
particular subject. More often than not they are trying to
solve a problem. You can provide them with an email course
that gives them tips, ideas, resources, etc. that are
possible solutions to their problem. Your product could be
introduced as part of the solution.
So, how does
that help you convert visitors into customers?
Email courses can be used to differentiate your website or
product from others which gives you a better chance of
converting visitors to customers.
For example, a person who has experienced fluctuations in
their weight may develop stretch marks on their body. They
go to the web to look for information on “how to get rid of
stretch marks”.
The search engine returns over one million results. They
begin reviewing the results and come across your website
that offers a topical cream that guarantees reduction of the
appearance of stretch marks.
Before they reviewed your website they also reviewed 10
other sites that offered similar products which guaranteed
the reduction of the appearance of stretch marks.
How do you set your website or product apart from the
others?
You offer the visitor an email course on “how to get rid of
stretch marks”. You are going to educate your visitor first
to increase your chances of converting them into a customer.
You see not every visitor will order your product the first
time they come to your website. Research shows that a
visitor has to see your product up to 7 times before they
buy. That’s why it is important to offer an email course.
Email courses give you the opportunity to provide visitors
with the valuable problem-solving information they are
looking for and at the same time give you the opportunity to
capture their email addresses.
Having the visitors’ email addresses provide you with the
ability to follow-up with the visitors and hopefully turn
them into a customer.
That gives you a distinct advantage over other similar
websites and products.
Also, if you provide visitors with problem-solving
information through your email course then they will see you
as a trusted source. Your website will be considered
trustworthier than the other websites. People are more
likely to buy from a trusted source.
So if you want to convert visitors into customers, try
offering them an email course.
TIRED OF NOT CONVERTING VISITORS TO CUSTOMERS?
Learn how to pre-sell your products or services using
content-packed email courses. How would you like your entire
marketing campaigns to run on autopilot? Go to:
http://www.educationaids.com/agcourse.htm
