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"A third of shoppers often shop the web and buy at the store"
From the Internet Retailer, January 2005.

One-third of consumers often shop the web then go to a store to buy, and nearly everybody expects a seamless combined online and offline experience, according to a joint study by Fry Inc., comScore Networks Inc. and The E-Tailing Group Inc. They call the findings the first “Evolution of the Multi-Channel Consumer” study.

Click here for the article at Internet Retailer.

 

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