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Search Local, Buy Local-The new local online search options: The yellow pages on steroids
By Lauri Giesen, From the Internet Retailer, November 2004.

For many of these consumers, local searches--where they can identify a wanted product or service and then type in a ZIP code or hometown to find a local provider--are more desirable. And to meet the growing needs of consumers who want local service providers, many of the global search companies, including Google and Yahoo, have gotten into the local search act.

Click here for the article at Internet Retailer.

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