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Article
"MICROSOFT LAUNCHES
GOOGLE'S WORST NIGHTMARE" as reported in the AdBumb
03.17.05
Guess what the boys in Redmond
are set to unveil at their 6th annual Strategic Account
Summit? The new MSN adCenter—a platform that will eventually
support ads over the entire Microsoft network. Via adCenter,
advertisers will be able to monitor a broad range of
functions including, "in-depth analytics and audience
intelligence…geographic location, gender, age group,
lifestyle segment and time of day." And all of this will be
available to advertisers before they place their ad—so
they'll know what they're getting into before they sign on
the dotted line. The first piece of the platform released
will be a paid search element, which will debut overseas
before being launched in the US about six months from now.
If the future of advertising is about putting control in the
clients' hands, then Microsoft looks to be the leader of
this parade. We can't wait to see what Google and Yahoo!
come up with to counter. Bring it!
Reprinted by permission of AdBumb, Inc., Copyright
2005
www.adbumb.com
