If the above true story sounds like a conversation that you might
have with a person like myself, then there are a number of things
that you need to reconsider. Let's review my conversation
mentioned above to show the importance of search engine rankings.
First of all, she is convinced that the people seeking her
product can find her website. This may be true if the customer
spends a great deal of time surfing through multiple sites and
has a monumental amount of patience. It is true that word of
mouth probably does send her the majority of her customer base
and this is fine if she does not want any more customers. Her
search engine ranking is so far down on the list that for all
practical purposes, her website does not exist to those who type,
"motorcycle parts" into google or yahoo. I encouraged her to
think about the lack of patience that she has when searching for
things on the Internet and how that transfers to those searching
for her products. I am just as guilty as anyone in this, if I am
searching for something on the Internet, I will likely stop
reading the 400,000 results after about the first 20-30 websites.
If the item I am looking for is not in those first 20-30 results,
I will most often type in a different search phrase such as
"motorcycle accessories" vs. "motorcycle parts". This concept was
lost on her as well.
This is another area where keyword articles come into play to
improve search engine rankings. What EXACTLY does a person type
into the search engines when looking for her motorcycle parts?
One person will type in "motorcycle parts" while another types in
"motorcycle accessories" and a third person may type in
"motorbike parts" and a fourth types in "motorbike accessories".
A fifth person might even type in "motorcycle carburetors", with
or without the "s" on the end of "carburetor." Basically, there
needs to be an article for each of these five terms to help
direct search engine traffic to her site so that no matter what
the potential customer types into the search engine, they are
directed to her website. This concept was lost on her too.
The third idea that she did not consider was the basic financial
concept of return on investment (ROI). Return on investment
simply means that if you spend $100 on marketing and as a result
of this investment, you increase profits by $1,000 then you would
have a 900% ROI. This percentage is calculated after subtracting
the initial $100 spent on the marketing campaign, then dividing
the remnant by the $100 invested, and finally multiplying your
result by 100 to get your ROI value.
{ROI = [(Payback - Investment)/Investment)]*100}
So, would you like to make $900 by spending $100? I would. The
woman that I spoke to failed to realize the potential return on
her investment, because she did not want to invest her cash on
hand into the future of her business. Most successful website
operators have realized the importance of marketing and search
engine rankings. They know that they need to be listed in the top
20-30 results if they want to get the clicks, and they know that
keyword optimized articles help them to achieve these high
rankings.
Decide where you want your website to be located in the search
engine rankings. Do you want to make "some" money like the woman
in my true story? Or, do you want to dramatically exceed your
current profit margins by increasing your website traffic? Just
as it was with her, it is up to you to decide if you want to make
ends meet with your online business or if you want to really make
some money by investing in your marketing.
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Matthew Rotterman is a writer and editor at: KeywordText.com.
"Keyword Text" managed to bring together several writers and
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are working hard to become more profitable. They offer Content
Creation Services which include: Exclusive WebPage Content and
Reprint Articles. Keyword Text also offers very attractive
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