"10 Marketing Tips for Entrepreneurs "
By Sharif Khan |
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Nothing happens in business until a sale is made. Marketing is
simply about getting new customers and keeping them. If you're
not doing something everyday to market and promote your business,
your competitors are. Here are ten easy-to-implement tips to
effectively market and grow your business:
1. Partner with large email database list owners and offer to
cross promote each other. The list owner will advertise your
event, product, or service to their email database and you'll
offer to do the same to your list.
2. Create your own blog which is an online journal with
frequently updated posts to entertain and excite existing and
potential customers. It's more personal and immediate then a
website and keeps people engaged and hopefully coming back for
more. You can even create one for free at http://www.blogger.com
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3. Create an educational or promotional DVD movie of your
business to increase sales and spread word-of-mouth. It's not
as expensive as you may think: http://www.paytribute.net cost
effectively produces high-quality, personalized DVD movies for
clients.
4. If you want to increase word-of-mouth fast, do something
beyond normal industry expectations. For example, Mr. Lube offers
fast and affordable tune-up service to customers right on the
spot, without having to leave the car, while offering coffee,
cappuccino, and a fresh newspaper.
5. Always ask happy clients for endorsements or testimonials and
put them on your website and other marketing collateral. They're
worth their weight in gold. Try to get some recognizable names in
your community for additional cachet.
6. Put a special offer or product advertorial on every invoice
and statement you send out. Likewise, you can also negotiate a
deal with another company to advertise your product or service
on all their invoices for a percentage of revenues from placed
orders.
7. Make your business cards stand out and be natural keepers.
Offer important information on the back such as emergency phone
numbers, a map, or special dates to remember. Have a slogan that
offers a powerful benefit statement to your prospective customer.
8. Offer special bonus packages with your product or service
offering. Get corporate sponsors to give away products as part
of the bonus package in exchange for free exposure.
9. Align your business with a cause or charity. Give back to your
community. Customers appreciate doing business with companies
that are bettering their communities and the environment and
being good corporate citizens.
10. Post frequently in online message boards/forums relevant to
your business or expertise. Include your signature and offer tips
and valuable advice. Eventually you will begin gaining word-of-
mouth exposure as a leader in your field. Posting messages with
your company information also helps to increase your search
engine rankings and drive traffic to your site.
[ Excerpted from Sharif Khan's new ebooklet, "101 Ways to Market
Your Business," available at: http://tinyurl.com/6z2w7 ].
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Sharif Khan is a professional writer, motivational speaker,
book coach, and author of "Psychology of the Hero Soul," an
inspirational book on awakening the Hero within and developing
people's leadership potential. You can reach him at
mailto:sharif@herosoul.com or visiting http://www.herosoul.com.
Khan provides inspirational keynotes and leadership seminars,
writes his own success blog at http://www.sharifkhan.blogspot.com
and also helps companies develop empowering content through his
copywriting services. For more information call (416) 417-1259.
Copyright C 2005, Sharif Khan
