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Article
"The 6 Ps' of Personal Marketing" By Robert Moment
PERSONA
Who are you? What is your small business all about? What kind of customer
service do you provide? What are your business values? What are you proud
of ? What makes you different from the competition ? These are questions
potential customers and clients must answer for themselves in a short period
of time. How they answer them depends not just on what you say or what kind
of persona you have managed to convey to them. Your policies, atmosphere,
customer service, integrity, and overall quality are all factors that you
can usually control. Your business ìpersonalityî has to shine through , so
donít waste time wondering if theyíll like you. Simply be yourself and they
will.
POSITIONING
Everyone knows you have to be at the right place at the right time and know
the right people-right? While this is true to some extent, more important
to realize is that you can put your business in the right place when the
time is right and get to know all the right people. Positioning is how you
do it- and this simply means you want to make sure youíre always in the best
position possible.
Just like you make decisions about the products you buy based on their
packaging, so do prospective customers and clients. They make a decision
about your business as a whole by the atmosphere you put forward, the
quality the packaging of your specific products implies, and the additional
support, guarantees , and other peripheries that you offer. When it comes
to personal marketing, packaging is a behind-the-scenes kind of preparation
thatís only really obvious if you donít do it, or if you donít do it right.
If youíve ever wondered how someone gets to be ìthe whole packageî itís
because they put the time and forethought into all the little things that
many others overlook. Just a little attention to your own packaging can
help you market yourself much more effectively.
PRESENTATION
Just as important as making sure youíre ìthe whole packageî is paying close
attention to every aspect of your presentation. Again, this is a lot of
little things that can add up to a big impression-and you always want to
make a good one. Itís an unfortunate reality in todayís world that
appearances do matter, and they play a large role in how prospective and
current customers see you. Those who market themselves effectively know
that how you present yourself is of the utmost importance, and it goes
beyond just having a fancy exterior. Providing quality service, standing
behind your products and services, presenting effective follow-up, and
maintaining an overall professional and polite impression are all crucial
elements of your presentation.
PROMOTION
Perhaps the most important element of personal marketing is promotion-
shameless self-promotion. You know your business, including its strengths,
what makes it stand above the rest, what makes it a good ìdealî and what
qualities you possess: itís absolutely crucial you convey this to potential
customers.
PASSION
Last but certainly not least in the concepts that make up personal marketing
is passion-for what youíre doing, for who you are, and where youíre going.
Customers are looking to know you-so donít waste time trying to be something
youíre not. Instead, let your passion- your enthusiasm and energy for the
job youíre doing and the things you love-shine through and youíre sure to
meet with the kind of success youíve always dreamed of.
Remember, the key to effective personal marketing is confidence. Donít be
afraid to let others know what makes you great, and why youíre the best
choice there is.
Robert Moment is a business strategist and author of ìIt Only Takes a Moment
to Scoreî found on Amazon.com and Barnes and Noble. Robert shows
entrepreneurs how to turn ideas into wealth, how to avoid becoming a
statistic and have FUN ! Download the FREE Special Report ì17 Profitable
Ways to Turn Your Content into Moneyî at http://www.sellintegrity.com
