Here're a "small" list of things you can do to remove skepticism.
* Use testimonials
* Show a photo of yourself
* Show a photo of your products
* Show a photo of your office
* State your complete address and contact information
* Use testimonials (Again!)
* Use flash audio buttons on your website
* Do an audio introduction
* Speak their language. (This goes back to understanding of your
target market.
* If you're selling to golfer, there are buzzwords and 'in-speak'
that is specific to their game. Use those in your sales letter.)
* Understand their hot buttons and push them hard. When you hit
them on the right spots, a lot of them will simply ignore the
skepticism.
* If you're selling moneymaking stuff, see if you can prove your
claims by showing bank statements, checks... etc.
* Write down every single possible objection your prospects might
have, and address, confront, and annihilate EACH one of the
objections in your sales letter. (Common objections include: I
don't need your stuff, I don't have money, I don't have to act
now, etc)
* Offer a money-back guarantee and HONOR it
* Use testimonials (This is not a joke, you can never have too
many testimonials)
* Tell a story in your sales letter. (People may mistrust a sales
pitch, but they never doubt a story.)
* Create a killer order form. When they should be pushing hard to
close, most copywriters weaken in the order form. You need to
sell as hard on your order form as throughout your sales letter.
Dan Lok is known as "The World's #1 Website Conversion Expert",
with a proven track record of selling over $25.7 million dollars
of merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients to
double and triple their conversion rates. some as much as 417%!!!
More than 200 websites have been "Lok-ed" and loaded for Internet
action. Go to: http://www.WebsiteConversionExpert.com
