Calling all of the Business Experts!!!
We need more articles! If
you have an article or white paper on or about Business and the
Business of Buying and Selling Businesses... send it to
editor@bizread.com.
We'll review it and publish it in the appropriate category. Just
think of your name in the bright lights of BizRead.com
Also, note the second of a four
(4) part article from Kirk Goodell which is on the Featured Area
of the home page and linked below as well.
Featured Articles
"SELLING A BUSINESS: How to do it, how not to do it and why
the pros do what they do: Part Two of Four"
By Mr. Kirk
Goodell
"Marketing
101 revisited. If a home is listed 50% below market, it will
sell quickly because there is a large pool of buyers (and
agents) looking to buy who would recognize a good deal.
Consider that the pool of buyers are stacked up like a
pyramid. Cheapest at the bottom, richest at the top. At the
base there are a bunch of them, as you go up the pyramid (in
price) there are fewer and fewer buyers. As the buyer pool
grows smaller, advertising to a wider market is the only way
to counter the effect of shrinking pool size at the top of
the pyramid. To reach a large enough pool of buyers at a
higher price level, you need the biggest pyramid you can
get."
Richard
Gadberry, CBB
"There are several phases involved in
preparing a business for sale. First, the broker must
determine what tangible and intangible assets are for sale
for potential buyers. Then the broker identifies what the
audience or market might be for the business, as well as a
correct price for that business. However, the most
important step in preparing a business for sale is the marketing portfolio."
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